To ensure long-term solutions to “plastic pollution” -the greatest threat to health in Lebanon- Public Matters Lebanon NGO, in collaboration with the UN Information Centre (UNIC) in Beirut, launched on December 1st a local environmental campaign entitled, #Reduce to highlight the importance of developing eco-friendly habits, reduce waste, and avoid single-use plastics.
Public Matters Lebanon works on empowering children to play a leading role in their societies by fostering their sense of belonging and strengthening their capacities to participate in social, environmental, cultural and educational decision-making issues, in order to build a better Lebanon.
Aiming to reach the largest possible number of Lebanese people, the campaign kicked off in a short video that will be screened for over a month in cinemas and on TV stations, electronic advertising screens and social media platforms.
The video shows Lebanon’s marine biosphere polluted as a result of the excessive use of plastic in the absence of needed policies to address the growing waste crisis in the country.
Local and regional media outlets in Lebanon covered the press release the Centre issued on this occasion and are promoting this campaign. The video is being widely promoted on all social media platforms. You can watch it here: http://bit.ly/35UPSyW
#Reduce campaign is the result of combined efforts by Public Matters Lebanon and UNIC Beirut team to promote SDGs 6 and 14 and incite the youth to contribute to the achievement of all 17 Global Goals. It includes three plans of action and implementation.
First, the establishment of an atelier dedicated to the manufacturing of eco-friendly shopping bags to reduce the use of plastic bags in supermarkets and help create job opportunities for women who will work in this atelier.
Second, a cooperation with the Ministry of Environment to support the Eco Children Committee – a committee comprising of children providing constructive solutions and initiatives to address this urgent environmental phenomenon.
Third, a collaboration with the Ministry of Education to promote this campaign among all private and public schools in Lebanon.