UNESCO launches a global campaign challenging our perception of normality. The 2’20” film relies on facts to prove its point – facts about the world before and during the Covid-19 pandemic. Put together, these facts make us question our ideas about what is “normal”, suggesting that we have accepted the unacceptable for far too long. Our previous reality cannot be considered normal any longer, now is the time to make a change. It all starts with Education, Science, Culture and Information.